Future of work is changing, something probably many of us agree on. Based 2022 Fortune
100 Best Companies to Work For® we created a Share of search analysis to track the development of the top 5 chosen employer brands to understand if the ranking coresponds with talents actually applying for jobs at the company.

Top 5 top employer brands US Fortune 500

Share of Search Top 5 Employer brands US

Cisco has a potential to attract more talent

Based on the 2022 Fortune 100 Best Companies to Work For® Cisco is ranked 1st but when making a Share of Search analysis on the top 5 employer brands it becomes clear that the vast majority of talent searching for a cob are looking for opportunities at Sales force. What can Cisco Do? Focus on their cultural benefits such as well being and inclusion and in the short term focus on showing the remote work opportunities.

Create your own brand tracker. Check out our other My Telescope trackers and the most recent user submitted

Share of Search:

“Share of Search” is the most accurate measurement of consumer and business purchasing intent and demand. For the first time, businesses can use AI/Machine Learning and big data to track consumer interest in buying their products and their competitors’ products and why. Want to know your competitors’ market share or your own?
Share of Search correlates on average, 83% of a brand’s market share.

Share of Search analysis vs Panel data:

My Telescope uses data on what people actually search for and not what they think they might need when asked. As the advertising guru David Ogilvy once said, ” Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.”