As the latest seasons of popular TV shows Ted Lasso and Succession hit the screens, our team split between Sweden and the US was curious about the cultural differences in people's TV preferences. We wanted to explore market trends and consumer insights related to the Share of Search for these shows.

Our research showed that Swedes tend to have a greater affinity for complex storylines, which reflects in their high Share of Search for shows that challenge their intellect. On the other hand, Americans prefer fast-paced and action-packed shows, which is reflected in their Search Share for shows with plenty of cliffhangers.

This difference in cultural preferences has implications for the entertainment industry. TV producers will need to cater to specific cultural preferences as TV becomes increasingly global. Understanding market trends and consumer insights related to Share of Search can help producers create content that resonates with their audience.

In conclusion, our research suggests that cultural differences influence people's entertainment preferences. By paying attention to market trends and consumer insights related to Share of Search, TV producers can create content that caters to specific cultural preferences and resonates with a global audience.

Share of Search:

“Share of Search” is the most accurate measurement of consumer and business purchasing intent and demand. For the first time, businesses can use AI/Machine Learning and big data to track consumer interest in buying their products and their competitors’ products and why. Want to know your competitors’ market share or your own?
Share of Search correlates on average, 83% of a brand’s market share.

Share of Search analysis vs Panel data:

My Telescope uses data on what people actually search for and not what they think they might need when asked. As the advertising guru David Ogilvy once said, ” Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.”