YEEZY has arguably been one of the worlds most successful collaborations of all time. That is until last year, when adidas was forced to stop the production of Yeezy clothes and shoes due to Kanye West's anti-semitic remarks. Leaving the company left with $1.3 Billion worth of Yeezy stock.

The company was faced with a challenge, what do they do with this stock, is it more or less ethical to destroy the clothes or sell them? and is there still demand for people to buy from the brand.

Much research was made to map out the most ethical way ahead, as well as what we can only presume: research of how much demand was expected in the market. The company decided to go ahead and sell the stock in May 2023, vowing to donate portions of the sales to charitable organisations hurt by Kanye's remarks.

Despite the previous huge controversy the release was quickly sold out and by looking at MyTelescope's demand indicators we can see a continued growing demand for Yeezy products, growing by as much as 50% since April and expected to continue.

Just 5 days ago Adidas CEO, Bjørn Gulden both praised Kanye and claimed that: “I don’t think he meant what he said.”

Is this statement along and sell out of their stock a way of soft-launching a return or are they unrelated? We will await and see.