As the fashion landscape shifts towards sustainability, Elle's recent article, "69 Sustainable Clothing Brands That Are Anything But Boring," serves as a practical guide for those seeking eco-friendly choices in their wardrobe. In this article, we take a closer look at the brands gaining the most traction in 2023 and uncover the surprising growth stories within the top 20 largest sustainable brands. Join us as we explore how these sustainable brands are actually doing, highlighting both popular choices and emerging contenders that are redefining what it means to dress with purpose.

The top 20 fastest-growing sustainable brands on Elle’s list.

1. Deiji Studios: 181% growth

   • The fastest-growing brand out of the list is the Australian-based Deiji Studios known for its sustainable loungewear and linen clothing, offering a laid-back yet sophisticated style that embodies comfort and conscientious craftsmanship.

2. Hunza G: 169% growth

   • Second fastest-growing brand Hunza G gained fame for its iconic crinkle-stretch fabric swimsuits, delivering a timeless, figure-flattering aesthetic with a commitment to sustainable production practices.

3. Jeanerica: 119% growth

   • On the third place of the fastest-growing sustainable brands on Elle’s list is Jeanerica. Jeanerica is a denim-focused brand combining Scandinavian minimalism with classic Americana, offering sustainable jeans and wardrobe staples that prioritize durability and style.

4. Rave Review: 109% growth

   • Rave Review is a Swedish brand celebrated for its innovative approach to upcycling, transforming vintage materials into contemporary, eclectic fashion pieces that challenge traditional notions of style.

5. Kalita: 96% growth

   • Kalita is a London-based brand recognized for its ethereal and sustainably made resort wear, capturing the essence of wanderlust with flowing silhouettes and intricate craftsmanship.

6. HEREU: 94% growth

   • Rooted in Spanish craftsmanship, HEREU specializes in handcrafted leather goods and accessories, blending tradition with modern design for a collection that reflects both heritage and contemporary aesthetics.

7. Faithfull The Brand: 93% growth

   • Faithfull The Brand, hailing from Bali, is known for its bohemian-inspired, sustainably produced clothing, offering a blend of timeless prints and relaxed silhouettes.

8. Brother Vellies: 78% growth

   • A luxury accessories brand, Brother Vellies, focuses on sustainable practices and ethical craftsmanship, creating stylish footwear and handbags that celebrate cultural diversity.

9. Lark and Berry: 74% growth

   • Lark and Berry is a pioneer in sustainable, lab-grown diamonds, disrupting the traditional jewelry industry with ethically produced, eco-friendly pieces that sparkle without compromising values.

10. Omnes: 72% growth

    • Omnes is a UK-based brand committed to sustainable and inclusive fashion, offering a diverse range of wardrobe essentials crafted with eco-friendly materials and ethical production methods.

*Growth represented in organic Google search interest over the last 12 months, sourced from MyTelescope.