There is no better way to know what’s on people’s minds, than to observe what they are searching information about. 

Since 2010 it was proven that search data is used to “predict the present” such as unemployment figures, home sales or disease prevalence in near real time (days, weeks or months ahead).  https://www.pnas.org/content/107/41/17486 

Over the last decade, people’s reactions has increased and search can now be generally used as indication for future behavior of society, such as politics, sales or religion

What is Share of Search

Search shows CHOICE.

• Share of search is defined by the number of searches a brand receives divided by the searches for all brands within a competitor set over a six to 12 month rolling period.

• Metric is dynamic, so when share of search changes, so does share of market.

  • Helps to predict product demand and intent

Share of search has been found to represent 83% of a brand’s market share.

Share of Search benefits

While Google made it possible to search the web, My Telescope makes it possible to analyze how people use this search, providing fact-based and real-time insights into their behaviour in a way that was not possible before.

• Eliminates need for expensive market research and strategy consultants

• No bias in reporting

• Separation of category growth vs. brand growth

• Less time-consuming and easier to interpret data