Marketing has long been seen as a black box of sorts, with businesses unsure about how to measure its effectiveness and contributions to the bottom line. However, this doesn't have to be the case.

By using data-driven insights and building a dashboard to track your marketing investments, you can clearly understand how your marketing activities impact your business.

Data-driven marketing is an approach that uses data to inform marketing strategies and decision-making. It allows you to measure the impact of your marketing investments, identify what's working and what's not, and make data-driven decisions to optimize your marketing activities.

For instance, suppose you're running a marketing campaign to increase your brand awareness. In that case, a data-driven approach would help you measure the impact of your campaign on brand awareness and identify areas where you can improve.

How to Build the Perfect Marketing Dashboard

Essential Metrics for Your Marketing Dashboard:

• Market Development: metric: Search interest for the category. It helps you understand how the market is developing in general to understand opportunities and risks

• Brand Development: metric Search interest - This metric measures the strength and awareness of your brand, It helps you evaluate your brand's health and identify areas for improvement.

• Sentiment: Metric sentiment. This metric measures the overall sentiment of your brand and helps you understand how your customers feel about your brand. It's useful for identifying potential issues and opportunities to improve your brand's reputation.

• Brand vs Competitors: Metric Share of Search. This metric compares your brand's performance against your competitors, including market share, It helps you understand how you're performing against your competitors and identify areas for improvement.

Main Features to Use:

Events Marker: This feature lets you track your marketing activations and budgets, including ad campaigns, promotions, and other marketing activities. It helps you understand how your investments are performing and identify opportunities for optimization.

Customizable Dashboard: Create a dashboard that's tailored to your specific needs and preferences. Choose the metrics and visualizations that matter most to you and your team.

Recommended Reading:

Download our paper on using search data to monitor marketing investments. It provides insights into how search data can be used to measure the impact of your marketing activities and make data-driven decisions.

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