A few years ago direct-to-consumer brands were popping up left and right and it appeared that D2C was the way forward for all consumer products, cutting out the middlemen would have to make for smarter business right?

Just recently Unilever revealed they are selling Dollar Shave Club after struggling for many years to make it profitable as buying conversions on Social Media have skyrocketed in price.

In our recent mapping, we look at the 10 most iconic D2C brands and check their performance to see who was winning and who was following Dollar Shave Club's path..

Congratulations hims & hers, Away and Rent The Runway


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