The search volume for health and fitness supplements has been steadily increasing over the past year. We see the trend driven by a growing health-conscientious population, the trend of longevity and a growing discussion of supplementation on social media.

Social media can be seen influencing the supplementation trends as people learn and share information from experts such as health expert: Dr. Andrew Huberman and health enthusiasts such as Joe Rogan. An example of influence can be seen in the demand for Fadogia Agrestis spiking from 2000 monthly searches up to 276,000 searches the following month after Dr. Andrew Huberman spoke of his own use of the supplement on the Tim Ferris Podcast in July 2021.

Trends for Health and Fitness Supplements

The Top 10 fastest-growing health and fitness supplements for 2024 are:

1. Mushroom Supplements: (+68% last 12 months)

2. Rhodiola rosea (+53% last 12 months)

3. NMN (+42% last 12 months)

4. Magnesium (+37% last 12 months)

5. CoQ10 (+31% last 12 months)

6. Creatine Monohydrate (+24% last 12 months)

7. Theanin (+24% last 12 months)

8. Probiotic Supplements (+20% last 12 months)

9. Omega 3 (+19% last 12 months)

10. Vitamin K2 (+19% last 12 months)

The Top-Searched Health and Fitness Supplements in 2023 are:

1. Magnesium

2. Vitamin D

3. Omega-3

4. Ashwagandha

5. Vitamin C

6. Creatine Monohydrate

7. Multivitamin

8. CoQ10

9. Zinc

10. Tongkat Ali

About the index: The trend index is created in MyTelescope’s AI platform based on Global Google Searches.