Global Whisky Market Trends

• Suntory Kakubin, a Japanese whisky brand, has seen a remarkable 151% increase in interest over the entire period, with a steady 7% growth in the last 3 months.

• Black Nikka, another Japanese blended whisky, has experienced an impressive 289% overall interest growth, despite a recent dip in the last 3 months.

• Tory's Whisky, a Japanese whisky brand, stands out with a significant 20% growth in the last 3 months, indicating its rising popularity.

• Established brands like Evan Williams, Canadian Club, Maker's Mark, Crown Royal, Jameson, Jack Daniel's, and Jim Beam have shown steady interest growth over the past 12 months but are facing slight declines in the last 3 months.

  
  

  Summary: The global whisky market is witnessing a surge in interest, particularly in Japanese whisky brands like Suntory Kakubin, Black Nikka, and Tory's Whisky. These brands have gained significant traction over the past year, driven by their unique flavors and growing appreciation for Japanese whiskies.

  While established brands continue to hold strong positions, they are experiencing slight dips in interest in the short term.

  
  

  Overall, the whisky market remains dynamic and evolving, with Japanese whiskies leading the charge in terms of growth and innovation.

Want to know more about the methodology

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• MyTelescope compared to Google Trends

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