We all know that making the right business decisions depends on having access to good information. Search data is one of the simplest yet most powerful tools for gathering the insights you need. That’s why we created the MyTelescope Brand Performance Framework—to help you understand how your marketing efforts are impacting the bottom line.

At the end of the day, it’s your products and services that drive revenue. Whether you’re managing a brand, working in finance, or analyzing market trends, having reliable data makes all the difference. It helps you spot growth opportunities, figure out which products deserve your attention, explore new markets, or even navigate big decisions like mergers and acquisitions.

To make this process easier, MyTelescope gives you fast access to the kind of revenue insights you need—so you can take action right away.

How to Get Started with MyTelescope

A great first step is to start tracking your key products in the markets that matter most to you. This will give you a detailed view of how your business is evolving—not just from a brand perspective, but down to the product level.

For example, if you’re interested in tracking Colgate’s top products in the toothpaste category in India, you’d start by adding products like:

• Colgate Total

• Colgate Optic White

• Colgate Sensitive

• Colgate Cavity Protection

• Colgate Kids Toothpaste

• Colgate Enamel Health

• Colgate Advanced Whitening

  
  

Once you’ve added these, you can start seeing how product trends are shifting. In industries like FMCG/CPG, search trends are often a good predictor of sales, with a lead time of about 2-3 months. By staying on top of these trends, you can make better business decisions before the market shifts.

Keeping an Eye on Market Trends

It’s also important to look at how market trends are influencing consumer behavior. Are people searching more for kids' toothpaste, or are they more focused on whitening products? These insights will help you figure out what features are resonating with customers and guide your marketing efforts in the right direction.

By paying attention to what consumers are searching for, you can make more informed choices about where to focus your time and resources—and which product features to highlight to stay ahead of your competitors.

Next Steps

I hope this guide has been helpful! If you’d like to take things further, feel free to reach out. We can help you compare your MyTelescope data with actual sales figures to better understand how search trends align with revenue.

With MyTelescope, you’ll have the tools to turn search data into actionable insights that drive real business results.