Steve brings four decades of experience as an entrepreneur and media industry leader to further the My Telescope mission

My Telescope is excited to welcome MDC Media Partners founding Chairman Steve Farella to the Board of Directors. Steve brings four decades of experience as an entrepreneur, investor and thought leader in media and advertising to the My Telescope team. Steve’s extensive knowledge and influence in the American advertising industry will help us educate leading branding specialists and marketers about the power of Share of Search as a universal marketing metric to measure demand for products.

Farella recently served as Chairman of MDC Media Partners and Assembly Media, a media planning and buying solution that helps scale agencies. Prior to that, Farella served as CEO of Maxxcom and co-founded the fastest growing independent media agency, TargetCast in 2002, which he later sold to MDC Partners. Before launching media agencies, Farella built and managed media groups at leading national agencies including Jordan McGrath Case & Partners, Young & Rubicam, Wells Rich Greene/BDDP and Ammirati & Puris.

Farella is currently a manager of VFL Investments and Advisory, sits on the board of Sinecure.ai and is Chairman of the Muscular Dystrophy Association. He has also served on the boards of has also served on the board of several innovative marketing intelligence companies including Verto Analytics, and Hashoff.

I recently spent a weekend with Steve in his home, where we had many discussions about the impact that Share of Search will have on the American advertising industry. Here is what Steve had to say:

“My Telescope is solving a major problem that has always existed in the advertising and marketing world, which is that there has not been a universal metric that measures the impact of media and advertising on purchasing and decision intent - until now. By investing in a tool that uses search and sentiment analysis for proven forecasting of business demand, brands will finally be able to take actionable insights that increase ROI and create sustainable, repeatable campaigns that drive business success. I am thrilled to help them on their roadmap to changing the advertising landscape.”

We are so excited for Steve to be a part of My Telescope’s massive growth, and to help us with our expansion to the American media market.