MyTelescope Your Index

“Consumers never lie to a search bar. So it's the single greatest wealth of insight around consumer intent”

Jacquelyn Baker, CEO, Omnicom Commerce

Mission

Our founders challenged the notion that brand building is merely a cost rather than a financial asset. They recognized that only a few companies had fully grasped the impact of brand strength as a leading indicator of revenue and business outcomes, such as market share. They aimed to democratize this advantage, offering it to businesses of all sizes, regardless of budget.

Understanding that the real challenge lay in analyzing and understanding market demand, they created the MyTelescope Index and the MyTelescope platform. This platform provides businesses with access to financial analysis rooted in demand data, where brands serve as key indicators. By tracking these leading signals, companies can gain strategic insights into market trends, analyze performance, and make informed decisions to enhance business outcomes.

Why MyTelescope

For curious minds in marketing, finance, and policy-making seeking a market overview. Use MyTelescopes Index to forecast market trends, and determine whether there is interest for product topics, brands, and companies.

MyTelescope is built on data from 99,000 searches per second and boasts a proven correlation of 83% with actual results.

What’s new in MyTelescope: Helping you find information with generative search

Over the past four years, we've dedicated ourselves to mastering the art of uncovering market outcomes and analyzing Share of Search to understand factors driving future sales and demand. Yet, more than understanding outcomes is required. We need to understand the underlying trends steering these results, to offer more nuanced and informed market perspectives. Powered by the latest advancements in AI, we've developed new methods to analyze market demand and trends comprehensively. Whether it's macroeconomics, climate change concerns, or the impact of product development and branding on demand, our technology uncovers unexplored facets of market dynamics.

Find information with generative search

With generative Search, we can help you find the correct information to understand the full picture when you’re analyzing and understanding a market for opportunities, risks, and outcomes, making even the most complicated questions and complex topics actionable to make informed decisions.

When exploring a topic you’ll get a snapshot of topics to choose from and sub-topics that fit your exploration. You’ll also get topic descriptions that include relevant, up-to-date information. That’s because this new search methodology is fueled by generative search and generative AI built on over 81 billion global searches — making it the world’s most comprehensive dataset of constantly changing topics and market trends.

Featuring a wide range of voices and sources

We know that people want to hear insights from others to help inform their decisions, so we’ve designed these new experiences to highlight and drive attention to content on the web, making it easy for people to dive deeper on the topic they’re learning about. 

Taking a responsible approach

There are known limitations with generative AI and Search, even today, it will not always get it right. We’re taking a responsible and deliberate approach to bringing new generative AI capabilities to market intelligence. We’ve trained these models to uphold MyTelescope’s high bar for quality, and we will continue to make improvements over time. 

Welcome to the new version of MyTelescope!

“MyTelescope brings several key benefits to our work. The ability to easily track and evaluate campaigns and activities that are challenging to measure using other methods.”

Anders Eriksson, Head of B2B insights TV-4

How to Answer the question What’s the trend? 

It’s time to analyze and track trends on your terms

MyTelescope is designed for curious minds who want to understand and track what drives markets and people's interests.

  1. Enter the topic or brand of interest

  2. Explore search results and pick the keywords relevant to the topic to create your answer

  3. Visualize, analyze, and track in a shareable dashboard

What’s the trend for:

E.g: Brand performance of Nike Air Jordan’s latest campaign vs Adidas Originals

Select search terms Air Jordan 1 Compare with Adidas Originals and search terms such as Superstar Adidas originals, and visualize the Share of Search trend.

E.g: The company you are meeting tomorrow's public perception and performance

Visualize the trend for insights into public perception and performance.

E.g: The opportunity for Sustainable Energy

Select the relevant keywords such as sustainable energy systems, and visualize the trend.

See all features

*Share of Search has an average 83% correlation to sales & market share

Use MyTelescope to justify marketing :

MyTelescope has some powerful advantages over traditional brand

  1. Gain access to historical data, even for your competitors.

  2. Flexibility to change and redefine categories, competitors, regions, or other metrics at any point, or make multiple comparisons.

  3. Ability to drill down into tiny categories and even study the share on a product level.

  4. Proven correlation between Share of Search and market share in over 20 industries and 40 categories.

  5. Real-time, always-on tracking with access to up-to-date data.

Use MyTelescope to understand and track how brand investments drive brand and product interest*

Rodrigo Pozo Graviz, CEO, and Co-founder