MyTelescope Market outlook

Market Outlook: Kenyan Automotive Market
Rodrigo Pozo Graviz Rodrigo Pozo Graviz

Market Outlook: Kenyan Automotive Market

Kenyan Automotive Market: EVs and Second-Hand Cars Gain Traction Amid Infrastructure Challenges

From mid-2022 to late 2024, Kenya’s automotive market shows rising interest in electric and second-hand cars. Despite challenges in infrastructure and financing, these trends signal shifting consumer priorities toward sustainability and affordability

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How Marketing KPIs are Revolutionizing Brand and Top-Funnel Investments
Kristofer Dalin Kristofer Dalin

How Marketing KPIs are Revolutionizing Brand and Top-Funnel Investments

Marketing KPIs like Share of Search (SoS) are transforming top-funnel strategies by linking brand-building directly to business outcomes. With real-time insights into consumer interest, marketers can now optimize brand visibility and demand, making each investment measurable and impactful. SoS empowers leaders to drive smarter, faster decisions, turning brand strategy into a true growth engine.

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