Kelloggs and Quaker fight over Market share

“I meet many a ‘brand manager’ that has no brand tracking, at least none that is less than 12 months old, and I always politely point out this means they aren’t really brand managing anything”. Mark Ritson,

By conducting brand tracking you get an understanding if the money you are investing in your brand building is paying off. This means that if you don’t track your brand you are actually not managing anything.

Track with data that has a correlation to market share.

The problem with brand tracking has been to prove that the results from the brand tracking actually correlate to the bottom line. Now with Share of Search analytics you have a data set that has an average correlation of 83% to market share and bottom line.

Create your own brand tracker. Check out our other My Telescope trackers and the most recent user submitted

Share of Search:

“Share of Search” is the most accurate measurement of consumer and business purchasing intent and demand. For the first time, businesses can use AI/Machine Learning and big data to track consumer interest in buying their products and their competitors’ products and why. Want to know your competitors’ market share or your own?
Share of Search correlates on average, 83% of a brand’s market share.

Share of Search analysis vs Panel data:

My Telescope uses data on what people actually search for and not what they think they might need when asked. As the advertising guru David Ogilvy once said, ” Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.”