In early 2020 we used My Telescope to predict the next outbreak of Covid-19 with a 93% accuracy rate. That proved that there is no better way to know what’s on people’s minds, than to observe what they are searching information about. 

Since 2010 it was proven that search data is used to “predict the present” such as unemployment figures, home sales or disease prevalence in near real time (days, weeks or months ahead).  https://www.pnas.org/content/107/41/17486 

Over the last decade, people’s reactions has increased and search can now be generally used as indication for future behavior of society, such as politics, sales or religion

Search shows choice (tongue twister)

Knowing what people are interested in is one thing, but what it will lead to can only be determined by comparing it.

Share of Search: 

Investigating what trends are overtaking the other by putting the search volumes relatively to each other. In general people contemplate, and investigate different options before making a final choice.

Which options they are investigating and which way they are leaning, can be heavily influenced by the effectiveness of marketing. Share of Search can therefore show the cause and effect of why people choose your competitors over you. This, in its turn has a proven correlation with market share development.