Cookieless Tracking
Track brand searches and become Outcomes driven
It's really interesting how in everything we do, from running to buying clothes to handling our finances, we measure and try to understand the outcomes by comparing them to a standard. This is true in almost all aspects of life and business. We gauge the real impact of our actions.
However, in marketing, we often overlook what truly matters: did we change behavior to achieve the outcome we wanted?
Instead, we've been using our marketing dollars to persuade and almost stalk people to the point of absurdity, leading legislators to intervene. They're saying, "It's not okay to stalk people in the real world, so why should it be okay in the digital world?"
No more Excuses to not invest in branding:
I know it's been hard for us economists to measure impact with good data, so we've relied on proxies like surveys and observations to build models and understand how human behavior is influenced by our pricing, communication, distribution channels, and products. But here's the beauty of it: you don't need to use a proxy anymore.
You can use actual behavioral data to measure your digital demand, which is great because it almost perfectly mirrors what happens outside the digital world. You can use search behavior to gauge the impact of your activities and measure the outcomes.
Three cases:
So, if you're working towards fossil fuel freedom, your challenge is to change people's opinions and behaviors to drive change. You can measure the future outcomes with search data.
If you're building strong brands, measure the impact of your investments.
And if you're driving revenue, measure and observe future outcomes with real, tangible data - search data, to be precise!
To begin with MyTelescope, follow these three simple steps:
Enter your brand name into MyTelescope.
Click 'Save' and then 'View' to proceed.
Observe and analyze the outcome results.