BIG OIL ESG impact tracker
Big oil companies are spending millions to appear ‘green.
Are they succeeding?
BIG OIL ESG impact tracker
Chevron digital ESG trend
The big 5 are all on minus on the +100 to -100 digital ESG index, so far they have not been able to create a positive ESG impact.
How we did it
Methodology in choosing the brands:
Looked for the Top 5 competitors defined by article on CNN
Setting up the tracker:
E.g Main brand BP and + Oil link term
Share of Search:
“Share of Search” is the most accurate measurement of consumer and business purchasing intent and demand. For the first time, businesses can use AI/Machine Learning and big data to track consumer interest in buying their products and their competitors’ products and why. Want to know your competitors’ market share or your own?
Share of Search correlates on average, 83% of a brand’s market share.
Share of Search analysis vs Panel data:
My Telescope uses data on what people actually search for and not what they think they might need when asked. As the advertising guru David Ogilvy once said, ” Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.”