Track Your Brand versus competition in seconds

How is your brand performing across key markets — and are you gaining share where it matters?

Multi-market insights

See regional shifts in demand by country, city, or language

Why top brands choose MyTelescope for real-time brand tracking

Real brand KPIs

Measure brand growth and campaign impact using actual search behavior.

Faster decisions

Get insights instantly — no surveys, no delays.

See the market response to your brand — in real time

Get a single view of your brand’s momentum across key markets, product lines, and competitors. Visualize growth, gaps, and campaign impact — all powered by live search signals.

Live brand tracking example from MyTelescope dashboard

What questions can you answer with MyTelescope?

  1. What’s driving brand interest in my top markets?

  2. Are we gaining or losing momentum in [category]?

  3. How are we performing vs. [competitor] over time?

  4. Where should we launch next — and with which product?

  5. What’s the ROI of our latest campaign?

  6. Is market interest growing or declining in [trend]?

Client Success Story: Map Active

How South-East Asia’s largest premium retailer uses MyTelescope to track brand performance, marketing effectiveness and stay on track to success.

Interview with Daniel Hagmeijer, CMO Map Active

Person standing in an office with arms crossed, smiling, wearing a light blue shirt. The background features modern office decor with plants and awards on shelves.

The Journey to Share of Search as a Metric

My objective is to infuse data into our approach to marketing problems. I want myself and my team to be accountable for the effects of our investments of time and money in marketing. With that, I looked for a metric that could show an objective number that shows the impact.

With the number of campaigns we run and the short-term impact we work with, doing only classic big sample market research wasn't realistic. So we looked for alternatives.

Finding prominent marketing influencers like Les Binet, Peter Field, Mark Ritson, and your friends at the IPA, all talk about a new way of measuring advertising effects using Share of Search attracted my attention.

Of course, you can determine Share of Search manually, I looked at Google Keyword Planner and other tools, but they were not optimised to deliver the desired results. If you knew what you were doing, you could get the same results, but it would take a lot of manual work.

At the scale that I need it, and with the skillsets available in-house, it just takes too much time and resources. So, I looked for a tool that could help me. That's how I ended up with you guys.

Frankly, my team does not have the time and needed a solution optimised for Share of Search, and that's why we chose MyTelescope.

How have you found using MyTelescope, and have you discovered any other benefits?

First, we use MyTelescope to align Search as a KPI for our organisation and now implement it to optimise budgets.

Using MyTelescope, we see that the volume of searches correlates with the sales volume. Therefore, increasing store-related searches from 2,000 to 4,000 within the year would theoretically double the sales, and that's why the tracking capability becomes interesting. Then, I can start looking at how much budget we actually spend and create a budget optimisation. What we've done for this year's budgeting is we've created funnels utilising MyTelescope. We have divided searches into funnels to see how many people are interested at the different stages in the purchase journey. Based on this, we can look at conversions between the stages, if our brand is underperforming versus competitors in terms of where a store is, different products, etc.

An example of how we used this in practice is for one brand. We saw an uptake in search interest, and when we overlaid this with revenue, we noticed that in most months, there was alignment. So, increase in Search, increase in revenue. Except for one month at the end of the year, when we had a specific campaign. As it turned out, the reason for this is that although the team did an excellent job driving interest, there was some issue with products in-store. Meaning it didn't generate sales. So again, we did what we were supposed to do for the marketing side, but a product supply issue prevented that interest from being converted into sales. So, it was very helpful for us to understand the impact that the marketing team was having, despite not converting into sales.