US: Unemployment vs WAR
The pandemic drove Americans to worry about unemployment
As the country is opening up Americans feel more confident about chances of keeping their job.
Top 3 topics
War
Unemployment
Climate change
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Share of Search:
“Share of Search” is the most accurate measurement of consumer and business purchasing intent and demand. For the first time, businesses can use AI/Machine Learning and big data to track consumer interest in buying their products and their competitors’ products and why. Want to know your competitors’ market share or your own?
Share of Search correlates on average, 83% of a brand’s market share.
Share of Search analysis vs Panel data:
My Telescope uses data on what people actually search for and not what they think they might need when asked. As the advertising guru David Ogilvy once said, ” Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.”