Global Tire Market Trends: Insights from MyTelescope
Do you want to understand how consumer interest in the tire industry is evolving? MyTelescope analyzes search trends in real-time, offering data-driven insights into market dynamics, brand performance, and emerging opportunities.
Market Overview
From August 2020 to January 2025, MyTelescope’s data reveals Michelinas the dominant player in global tire interest, while Yokohama and Hankookexhibit the fastest growth. Search trends indicate a shift towards specific tire models and performance attributes, reflecting changing consumer preferences.
Key Insights from MyTelescope:
Michelin leads in overall search volume, with 100.78 million searches, significantly ahead of competitors like Pirelli (18.28 million) and Goodyear (25.27 million).
Yokohama saw a 69% growth in the MyTelescope Index, driven by increasing interest in its Geolandar series and SUV-focused tires.
Hankook experienced a 26% trend increase, fueled by demand for its Dynapro AT2 Xtreme and EV-compatible Ion series.
Goodyear and Pirelli maintained steady growth (23% each), supported by interest in all-season and performance tires like Goodyear Reliant and Pirelli Scorpion AS Plus 3.
Continental and Nokian lagged in growth, with trend changes of 22% and 5%, respectively, despite maintaining interest in premium tire offerings.
Rising search terms indicate consumers are becoming more informed, prioritizing detailed product research, comparisons, and performance reviews over brand loyalty
Final Takeaways
The global tire market is evolving, with Michelin’s strong brand equity, Yokohama’s rapid momentum, and Hankook’s innovation-driven growthshaping the competitive landscape. Brands that align their offerings with emerging trends—such as EV adoption and off-road capabilities—are best positioned for future success.
With MyTelescope’s real-time analytics, businesses gain data-driven insights to optimize their marketing efforts, strengthen brand positioning, and make informed strategic decisions.