Is Nike falling off a cliff?

Nike has just appointed a new CMO, let's look at the market situation for Nike in the last year and what the newly appointed, Nicole Hubbard Graham walks into.

Over the last 12 months, Nike can be seen dropping a whopping 20% in Share of Search relative competitors Adidas and New Balance. The drop in demand for Nike can be seen reflected in Nike's need for the recent transformation and leadership shake-up in order to "focus on recovering a higher level of full price growth.

While Nike loses Share of Search Adidas and New Balance are continuously growing their shares with a strong growth in demand.

#shareofsearch #brandedsearch #marketinsights #retailinsights