Marketing Hall of Famer Ed Keller Named Senior Advisor for MyTelescope

We are super excited to announce Ed Keller is now a senior advisor for MyTelescope.

Ed is one of the foremost experts in consumer insights and word of mouth. He brings considerable expertise in founding and growing companies, including a pivotal role in evangelizing the importance of word of mouth and establishing it as a key business metric. Ed’s company set the measurement standard for word of mouth, and his role as the first chair of the Word of Mouth Marketing Association (WOMMA) helped build the entire industry and ecosystem. He is an inductee into the Market Research Council Hall of Fame (2020) and the Word of Mouth Marketing Hall of Fame (2014)

This background makes Ed a perfect fit for My Telescope, as we pursue our mission to establish Share of Search as a vital key performance indicator for marketing effectiveness.

Welcome!

Rodrigo and the MyTelescope team