The effects of 2023 Wrapped on the Spotify brand.

If I were to guess Spotify Wrapped is probably the most effective marketing initiative to date. And the fact that it's almost entirely driven by consumer data tickles my heart as a data nerd. Luckily I don't have to guess, here's how Spotify's growth trend is developing and driven by hashtag#SpotifyWrapped's huge success as seen in MyTelescope.

#shareofsearch #brandedsearch #marketinsights #musicmarketing