The winners of the UK's Best Christmas Adverts in 2022.

We look back at the winners of the UK's Best Christmas Adverts in 2022 in the supermarket category.

Many claim the UK's Christmas adverts are the Superbowl of advertising effectiveness, with some of the sharpest minds in marketing fight to make a name for themselves. For that reason, we are eager to announce the winners of the most effective advertising campaigns over the Christmas period 2022 based on Share of Search analysis. MyTelescope's system helped us answer this in 5 minutes.

In 2022 the demand for the entire category grew by over 20%, the winners in 2022 were:
1. Aldi - with "Kevin the Carrot"
2. Waitrose - with "It’s Beginning To Look A Lot Like Christmas"
3. Asda - with "Have your Elf a Merry Christmas"

Will the prizewinners continue reigning supreme in 2023?
Aldi UK Waitrose & Partners Asda

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