MyTelescope's index saw global demand temporarily plummet in the first month of the lockdown in April 2020. To little surprise as society opened up, a never seen before spike in demand was seen for emergency contraceptives in May of 2022.
This is what makes search data the ultimate primary data set to uncover human behaviour that would most probably go undisclosed in a survey. Find more of our analysis in the MyTelescope platform or why not create your own?
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