You track because you want to drive change, do things smarter, increase acceptance, or grow your market share. And to do that, you need to know where you stand today and where you want to go. 

If you don't see the results of your long-term brand strategy until months from now, how can you prove you are creating demand today? The answer…search data! You can use search data to predict your future sales and to justify long-term marketing investments.

Using search data as a brand metric means:

• You invest time and money into creative marketing and building your brand

• An increase in searches for your brand is the first indicator that you have increased the demand for your brand or product.

• A similar increase in revenue or market share occurs.