MyTelescope compared to Google Trends:
Google Trends is great but when you are looking to make real decisions on search data, MyTelescope helps you level up your game by giving you the best quality data, deeper analysis, and easy tracking.
What MyTelescope allows you to do:
📌 Search among ready-made dashboards on market trends built for brand builders.
📌 Get an automatic Share of Search Analysis based on real search volumes from Google Keyword Planner.
📌 Understand spikes and drops in interest with access to underlying keywords and generative AI analysis.
📌 Build reliable indexes on brands and topics with full control of keywords in the analysis.
MyTelescope gives you quick, reliable, and smart keyword research and trend tracking. The benefits can be broken down into three parts.
MyTelescope’s system is based primarily on Google Search volumes, firstly it shows you the related search terms to a brand or topic with each of the real numbers of times the keyword has been searched for over the last month and year.
Pros:
Full control over what search terms go into your analysis (especially good for generic brand names like Apple)
Works for small brands/sub-brands; therefore, you can be more granular by looking at your Share of Search for specific products, core offerings, etc.
You can look at up to 15 comparisons
Your Share of Search is automatically calculated, updated and shown per month and its development over time.
You can see which underlying search terms to explain what has driven your Share of Search for each month.
2 years of Historical data
Cons:
Monthly data
The difference in data between search trends and search volumes:
Google Trends:
Google Trends is an index where a sample of Google searches on automatically selected related keywords to a topic are collected to compute how many searches have been done for the brand or topic entered. These searches are made relative to the total number of searches done on Google over the same time to normalize them. Out of this, a number is given ranging from 0-100 where 100 is the maximum interest.
What are the pros and cons of this method?
Pros:
It’s free
You can get historical data all the way back from 2004.
Cons:
The index is sensitive to large increases in a short time, this might result in an index jumping up and down from 0-100.
Not automated
To create a Share of Search you need to manually download the data each month, smooth out the data using rolling averages and then calculate the Share of Search. You lack control or insight into what search terms are included in your analysis
Sample of all searches, if a topic or brand is relatively small there will be no data or very inconsistent data that might look different for each month.
You are limited to 4 competitors