MyTelescope vs. EDO Comparison

Many inquiries come our way regarding the distinctions between MyTelescope and EDO. While both platforms utilize behavioral data and Share of Search as their foundation, there are notable differences in their applications. EDO is specialized for analyzing TV campaign performance exclusively. On the other hand, MyTelescope functions as an AI tool that allows for interactive querying and quantification of various outcomes.

Common applications for MyTelescope include:

📌 Assessing marketing effectiveness

📌 Gaining competitive insights

📌 Data-driven content and creative strategy formulation

📌 Tracking and quantifying trends for product innovation and gauging public interest

Hence, although both platforms are rooted in search data analytics, EDO is tailored for TV advertisement analysis, while MyTelescope provides a broader AI-powered approach to understanding and quantifying market dynamics.

Pros of using MyTelescope:

• Full control over what search terms go into your analysis (especially good for generic brand names like Apple)

• Works for small brands/sub-brands; therefore, you can be more granular by looking at your Share of Search for specific products, core offerings, etc.

• You can look at up to 15 comparisons

• Your Share of Search is automatically calculated, updated and shown per month and its development over time.

• You can see which underlying search terms to explain what has driven your Share of Search for each month.

• 2 years of Historical data

Cons:

• Monthly data

• No consumer demographics

Pros of using EDO:

• Specialized in TV advertising

Cons:

• No flexibility for other use cases than TV advertising

• Managed services

• Only for TV advertising