“Share of Search is not about ranking it’s about demand development”

In business, we have two main economical concepts to work with, Demand and Supply. The Demand side has always been hard to track as there were no universal metrics for it. Now you have Share of Search to track demand.

So if you are interested in starting to use the new standard for measuring demand take 6 minutes to watch this Les Binet interview by Carl Peyron.