Your guide to MyTelescope Share of Search as a leading Businesses KPI
Mental availability can be measured through Share of Search
By using Share of Search data to drive creativity, advertisers can become more effective at creating mental availability in the mind of their target audiences.
75% average correlation between Share of Search and Sales in UK beverage industry
Can Share of Search be used as a proxy for sales and to measure brand performance? Here’s what our research with IPA EffWorks uncovered.