Your guide to MyTelescope Share of Search as a leading Businesses KPI
Using Share of Search as a proxy for Share of Voice
Recent research shows that an increase in Share of Voice (SOV) leads to an increase in Share of Search (SoS). Here's what that means for your brand.
Share of Search represents 83% of a brand's Share of Market
What’s Share of Search, and how does it relate to Share of Market? Recent research shows that there’s direct correlation between these metrics.
Mental availability can be measured through Share of Search
By using Share of Search data to drive creativity, advertisers can become more effective at creating mental availability in the mind of their target audiences.
75% average correlation between Share of Search and Sales in UK beverage industry
Can Share of Search be used as a proxy for sales and to measure brand performance? Here’s what our research with IPA EffWorks uncovered.