Less people care about Black Friday.

At least according to MyTelescope’s newest mapping, showing that Black Friday is dropping in cultural significance. Having peaked way back in 2020 in interest.

This could boil down to many reasons, such as people having less disposable income than during the start of the global COVID pandemic. Another reason for the negative trend could be that retailers have flooded the holiday with a surplus of products to meet the demand for bargain goods. Resulting in the perceived value of the occasion being diminished and shoppers taking a more laid-back passive role in the shopping, expecting to be spoon-fed a great deal without effort.

While the long trend points downward, September numbers show greater interest preceding even the great peak in 2020, could this spell a change in the trend?