Your market analyst assistant

Kenyan Automotive Market: EVs and Second-Hand Cars Gain Traction Amid Infrastructure Challenges

From mid-2022 to late 2024, Kenya’s automotive market shows rising interest in electric and second-hand cars. Despite challenges in infrastructure and financing, these trends signal shifting consumer priorities toward sustainability and affordability

Marketing KPIs like Share of Search (SoS) are transforming top-funnel strategies by linking brand-building directly to business outcomes. With real-time insights into consumer interest, marketers can now optimize brand visibility and demand, making each investment measurable and impactful. SoS empowers leaders to drive smarter, faster decisions, turning brand strategy into a true growth engine.

Mondelez International experienced a 14% increase in global search interest from 2020 to 2024, driven by innovative products like personalized "Oreo Cookies Custom" and "gluten-free Chips Ahoy." This growth, highlighted by independent analysis using the MyTelescope Index, shows a strong link between consumer trends and Mondelez’s revenue, emphasizing the need for early trend detection to sustain market leadership.

Nike’s recent sales decline raises the question: could they have foreseen it earlier? By late 2021, signs of trouble were emerging. This highlights the critical importance of using early data indicators to predict demand trends and adjust strategies before it's too late in today’s competitive market.