Your guide to MyTelescope Share of Search as a leading Businesses KPI
Using Share of Search as a proxy for Share of Voice
Recent research shows that an increase in Share of Voice (SOV) leads to an increase in Share of Search (SoS). Here's what that means for your brand.
Share of Search represents 83% of a brand's Share of Market
What’s Share of Search, and how does it relate to Share of Market? Recent research shows that there’s direct correlation between these metrics.